Even then, it costs a little more than the 12” Ultima Comfort Memory Foam Mattress by Zinus, a company which has its own manufacturing plants in China. This mattress is low-cost because it is imported from China. It is sold primarily on two venues, the Nectar Sleep website and Amazon, though now it also can be tested in its Tyson’s Corner Center store, bought, and carried home. It is an 11” high all-foam memory foam mattress with three or four layers (depending on how you count them). The Nectar Memory Foam Mattress is a low-price product, ranging from $399 for Twin to $899 for King/Cal King. So in a little more than two years, beginning with the Nectar Mattress, the company went from one low-price mattress to three broadly-priced models and a brick-and-mortar presence. Then, in time for Black Friday 2018, a Nectar Sleep store (Nectar Sleep X Bandbox) was opened in Tyson’s Corner in Northern Virginia. The Level Mattress is midway in price between the economy model Nectar Mattress and the luxury model DreamCloud. About three months later, in January 2018, DreamCloud Holdings launched a mattress under its own name, DreamCloud Mattress, a luxury hybrid model. A month after that, DCH bought another brand, Level Sleep. They still carry on critical market analysis. Its three founders intentionally analyzed market patterns and fashioned their marketing to maximize consumer engagement. The Nectar Mattress was the first offering of DreamCloud Holdings, LLC (DCH) of Palo Alto, California. This rivals the rise of Casper Sleep, which entered the bedding market in 2014. The Nectar Mattress was launched on Septemand is now one of the leading brands in terms of sales. The Company: One of the fastest-rising mattress brands.
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